The Power Partnership

Gore-Tex and OEL 2025 Campaign

Replace with Ken, Grace, or a pic with both of them.

GORE-TEX isn't just a name; it's a commitment to excellence in protection and comfort. By integrating GORE-TEX technology, we harness the power of innovation to set new standards in electrical safety.

OEL is a brand that cares, honestly it really cares. With a commitment to meeting the needs of electrical workers, growing the OEL brand that care looks like finding the top in class partners so push the boundaries of what can be accomplished.

 

The Right Parter Matter

Partnerships are the cornerstone of innovation. With GORE-TEX, OEL transcends traditional boundaries in electrical PPE. This collaboration allows us to:

  • Innovate: Utilize cutting-edge GORE-TEX textiles, renowned for their durability, breathability, and waterproof capabilities, tailored specifically for electrical safety needs.

  • Fit and Comfort: Design PPE that fits all body types, ensuring comfort without compromising on safety. GORE-TEX's adaptive technology means garments that move with you, not against you.

  • Aesthetic Appeal: Combine safety with style, making PPE that professionals are proud to wear, enhancing compliance by making protective gear an extension of identity.

  • Standard Compliance: Meet and exceed all industry standards for electrical safety, ensuring that every piece of equipment is not just protective but also compliant with the latest regulatory demands.

  • "Together, OEL and GORE-TEX are redefining what protective equipment can be - not just something you wear, but a statement of quality and innovation."

Our Mission

At OEL, our mission is clear: to craft personal protective equipment that's not just worn out of necessity, but chosen for its ease and comfort. We believe that the best protection is the protection that's used. By making electrical PPE that feels like second skin, we ensure:"

  • Ease of Wear: PPE that blends seamlessly into daily work routines, encouraging consistent use.

  • Enhanced Safety: When gear is comfortable, it's more likely to be worn correctly, providing the intended level of protection against electrical hazards.

  • Empowering Workers: We empower every electrical worker to perform their tasks with confidence, knowing they are safeguarded by the best fitting, most advanced PPE in the market.

  • "Our goal is simple - to make safety synonymous with comfort, ensuring that every worker not only survives but thrives in their work environment.


THE POINT

The point of the campaign is to continue to make the OEL and Gore-tex brands “sticky” the minds of the consumer. To solidify this partnership between OEL and Gore-tex is the best place to trust with their arc flash safety needs.

 

APPROACH

Asa and Gore-tex on camera demonstrating the depth of partnership while unpacking the deep value of what a partnership like this means to the market.

Motion of stills of a man and women in OEL and Gore-tex PPE

Possible testimonial of a worker of what they like about the products

DELIVERABLES

1. Collaborative Video with Asa and Designer:

  • Objective: Showcase the collaboration between OEL and Gore-Tex, highlighting their creative process, inspiration, and the unique aspects of the collection.

  • Format: Talking head video

  • Usage: Social media campaign launch, exclusive content for premium subscribers, or VIP event screenings.


2. Promotional Video to Promote the power of the OEL and Gore-tex partnership:

  • Objective: Engage potential customers by visually representing future of PPE that Gore-Tex and OEL are creating.

  • Format:

    • Dynamic, fast-paced video .

    • Include short clips of product details and material close-ups.

  • Usage: Primarily for online platforms like Linkedin, YouTube, Website, Email campaign


3. Pree:

  • Objective: Provide detailed, high-resolution images for print and digital catalogues that allow customers to see every detail of the products.

  • Components:

    • Full outfit photos with models or mannequins.

    • Close-up shots of fabrics, patterns, and unique design elements.

    • Lifestyle shots showing how pieces can be styled for different occasions.

  • Usage: For physical catalogues distributed at events or to subscribers, and for high-quality digital browsing on the website or in high-definition downloads.


4. Lifestyle Photography Package:

  • Objective: To create a narrative around the brand, showing how the clothes integrate into a work like settings, enhancing the brand's lifestyle appeal.

  • Components:

    • Images that suggest activities or moods associated with the brand's target demographic.

  • Usage: For social media posts, website lifestyle sections, blog features, or as background content in stores.


Additional Considerations:

  • Consistency: Ensure all visual elements are cohesive in style, lighting, and brand messaging..

  • Quality: All photography and videography should be of premium quality, possibly featuring renowned photographers or videographers to add value to the brand's image.

  • Rights and Usage: Clearly define rights for images/videos for various uses, ensuring all models or featured individuals sign release forms.

This refined package not only aims to deliver visually compelling content but also strategically positions each deliverable to maximize engagement, appeal to diverse audiences, and strengthen brand identity across all touchpoints.