Why Care

OEL/Gore Campaign

By Jeremiah Dalesio/INCITE Productions

Script:

Why ask why? Why push harder? Why reinvent what works? The status quo’s fine, isn’t it? Done is done, right? To that, we say bleep no. We’re crafting PPE for you—the real heroes. The dad who shows up, the rider who carves the edge, the fighter who won’t quit. You’re why we innovate.

LONG SCRIPT:

"Why obsess? Why push? Why innovate? Status quo’s enough, right? Done is done? Bleep that. We’re here to make top-notch PPE for you—the backbone of this nation. You’re why we chase cutting-edge tech, premium textiles, and partners like Gore-Tex. Oh, and same-day shipping? Yup, that’s us. Gore-Tex—you know ‘em, we love ‘em—sets the gold standard. Their Pyrad tech? Pure alchemy: waterproof, windproof, breathable. Total game-changer. OEL blends that magic into our gear, pushing safety to the edge—for you, every single day."

Example Imagery

Deliverables

Campaign Video Short

Campaign Video Long

Campaign Photography of Each “Hero Moment”

-Boxing

-Family

Snowboarding