OEL WOMEN’S LINE CAMPAIGN
Late in 2023 OEL started work on its women’s line. Looking for a female designer to lead the charge to ensure the product wasn’t a troupe. But something that actually worked.
OEL WOMEN’S LINE CONTENT PROPOSAL
This proposal isn't just about showing Arc Flash Clothing—it's about crafting an experience that resonates with the spirit of the hard work, innovation, and style inherent in the OEL Women’s Line. Let's explore how we plan to visually narrate this journey, one that breaks away from the traditional way to show arc flash clothing.
LOCATION
In alignment with OEL's strategic direction to craft a women’s line that eschews traditional femininity, our creative proposal for the campaign advocates for a shooting locale that mirrors the rugged, authentic spirit of the industry itself. By opting for a setting that is inherently raw—characterized by its coarse textures, muted tones, and industrial ambiance—we aim to authentically reflect the ethos of OEL’s women’s collection. This approach not only distances the line from clichéd representations but also reinforces its legitimacy within the sector.
EXAMPLES:
ACTUAL SHOOT SPACE:
MEET THE DESIGNER
Our proposal includes a spotlight video and photography on the women's line designer, highlighting her collaboration with Asa of OEL. This feature will not only lend credibility to the collection by showcasing her expertise and thoughtful design approach but will also include a "meet the designer" segment. Here, we will explore her experience, the nature of her partnership with OEL, and her design philosophy for the women’s line. Additionally, we'll delve into the unique design elements of the OEL Women’s collection, with Asa discussing the integration of Gore-tex textiles, enhancing the narrative around functionality and style..
CATALOG
For the catalogue content, we advocate for the portability of our studio setup, suggesting we continue using the Gray backstop for shooting catalog items directly on location. This approach, proven effective in past shoots, optimizes our use of time, resources, and location dynamics, ensuring efficiency without compromising on quality.
APPROACH
INCITE proposes a comprehensive one-day shoot encompassing both video production and photography. The agenda would feature Asa and the designer discussing the rationale behind OEL's introduction of this new line, delving into the intricacies of the design, and emphasizing its comfort, functionality, and top-tier protective attributes. Following this, we would capture PR imagery of Asa and the designer. Concurrently, we would conduct lifestyle and product photography of the collection, all while capturing footage for a concise, powerful video that encapsulates the essence of the line.