What would happen if more people knew about WORKBENCH?

We believe the four dimensions has immediate impact. The more eyes on the content means the more minds thinking about the content. We believe the average person will want to dig deeper.

PLAN

At INCITE, we’re excited to partner with Workbench to bring your impactful approach to life through video. Based on what we understand, your focus on transforming leaders and organizations through the four dimensions—authority, vulnerability, competency, and humility—really resonates. We’d love to produce a set of deliverables that amplify this framework and showcase its value.

First, we propose creating 4-6 short videos featuring Jake, teasing out each of the four dimensions. Think of these as bite-sized versions of what he does so well at Workbench events—engaging, thought-provoking breakdowns that pull viewers in and spark curiosity.

Next, we’d craft 2-3 interview-style videos where Jake guides an everyday person—someone relatable, like an ‘average Joe’—through the four dimensions. These would show the concepts in action, making them accessible and showing how they click for real people.

Finally, we’d produce one powerful testimonial video, weaving together voices from multiple people who’ve experienced Workbench’s approach firsthand. They’d share authentic stories about the impact—how it’s shifted their leadership, their teams, or their organizations.

These videos would not only highlight Workbench’s unique value but also connect with your audience emotionally and practically—driving engagement and trust."

Starting point

The deliverables we’ve outlined are just the starting point—a foundation for how INCITE can help build Workbench’s brand through powerful video tools. Think of this plan as kindling, ready to spark bigger ideas. We’d love to sit down with the Workbench team to dig deeper, brainstorm more concepts, and refine these into impactful content that strengthens your marketing. Let’s collaborate to create something that not only showcases your unique approach but also resonates with your audience and drives real connection."

How

To kick things off, INCITE and Workbench will meet to align on the content we’ll create together. From there, we’ll schedule production to start as soon as possible, keeping the momentum going. Final deliverables will be ready within 30 days, ensuring you have high-quality videos to elevate your brand quickly and effectively